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Directory Listing Coaching & Mentoring


We are a New Zealand-founded company of career coaches who bring decades of experience leading and coaching people across many sectors. Our leadership, coaching, and inherent curiosity provide valuable insights to deliver practical outcomes to support employer and employee goals.

Working as a team we leverage our combined expertise, ensuring our clients have access to the best career coaching available.

Partners such as psychologists provide specialist support when needed.

Career Transition and Outplacement; We’re engaged by New Zealand’s most recognised brands to support their career transition and outplacement programmes. A key strength is our ability to rapidly scale to support large projects which require innovation, flex, and rapid response, whilst retaining focus on cost-effective quality outcomes. Roles supported include field personnel, administration, specialist functions, executive leadership, c-suite, and independent directors.

Included in our coaching solutions; Employer-branded self-service online employee registration and onboarding, personalised career portals, progress reporting, customised microsites, workshops, referrals to trusted recruitment partners, and career fairs. Following a client brief, participants are typically onboarded with a career portal and tools ready for use within 30 minutes of registration and a call from their selected coach within 1 business day to schedule their first coaching meeting – face-to-face or via video call.

The personalised employee career portal includes all coaching tools, coaching plans, task assignments, recordings of coaching sessions and progress reporting.

Team and Individual Development; We are engaged by leaders to work with individuals and teams to leverage their potential. We assess development opportunities, strengths, skills and experience to increase engagement and build confidence and capability.

MyCareerBrand’s proprietary coaching tools; Our tools and coaching are designed, developed and tested to meet client needs and changing market conditions.

Coaching Solutions:

  • Career Transition and Outplacement
  • Strengths Assessment and Coaching – Team and Individuals
  • Job Search Strategy including Career Discovery, CV, Interview Skills, LinkedIn
  • Personalised Offboarding and Onboarding – 100-day plans and coaching
  • Career Direction and Development
  • Governance and Independent Director Careers

A testament to the outcomes our coaching delivers is that most of our engagements are through referrals people who want to support others and share their own outcomes of being able to act purposefully, leverage their potential, and flourish in their careers and personal life.

“With your permission, I would like to give your contact details to a couple of my old colleagues who are feeling a little “lost” and could use your help to guide them in the right direction!” 



Describe your product or service and what it delivers:

Career Coaching Solutions include career transition and outplacement, strengths assessment and coaching, career direction, job search strategy, CV, LinkedIn, interview skills, personalized onboarding plans and coaching, and hiring manager interview skills coaching. Participants are provided with a personalized online career portal with tools and coaching modules used during and after coaching.

What size business or organisation does your product/ service suit?

We are able to scale easily and quickly to provide coaching solutions for one participant or for large organisations - complex restructuring, career transition and outplacement programmes.

We coach throughout New Zealand and internationally utilizing a combination of face-to-face and video calling - sharing tools and documents in real-time during our coaching.

Our online technology provides a self-service registration and coaching entre with coaching clients being onboarded within 30 minutes of registration and coach contact within 1 business day. A CRM provides participant progress and outcomes reporting.

What kinds of organisations may be interested in your product/ service?

We provide career coaching services to a diverse range of organisations and sectors ranging from several to several thousand employees. MyCareerBrand is engaged by New Zealand business, multinationals, and local and central government. They may have diverse roles such as field support, contact centre, specialist functions, senior executives and independent directors.

Where the organisation requires guidance and support to develop various career coaching solutions, we are able to provide consulting services to assist during scoping, design and delivery.

How long has your product/ service been on the market?

MyCareerBrand was established in New Zealand in 2011 by Craig McAlpine. Craig very quickly developed a client base that extended to over 10 countries.

What does your standard product cost?

Coaching modules are combined and tailored to suit individual assignments.

Clients are able to select modules according to budget, focus areas, and objectives. Solutions are generally provided at a rate per hour which may vary according to the size and scale of services required. Typical pricing can be found here:

Pricing for large-scale projects, workshops, and team delivery is based on input and resourcing required. Please contact one of our team to discuss options.

Are there annual licensing costs? How are these structured?

There are no annual licensing costs.

Coaching client programmes remain open for 12 months from the date of registration. If the client needs to put on hold their coaching or change the type of coaching required, we can pivot the coaching, tools and delivery to suit.

If the client requires 3rd party tools these may be paid for separately or included in our fees at the time of coaching.

Is your product an off the shelf solution, or does it require customisation?

MyCareerBrand Coaching modules are designed to be used as stand alone options, combined and personalised to suit the individual.

How long does your product take to implement? How does customisation impact this?

Clients are able to access their coaching modules via an online portal within 30 minutes of completing their online registration.

Their selected career coach or a MyCareerBrand representative will be in contact within one business day to confirm registration details and schedule a meeting.

For large corporate projects, we will work with the client to scope, design and implement a customized solution to meet requirements. The duration of this phase is largely based on the availability of the client and their stakeholders, and the complexity of the solution – particularly if it involves external providers and resourcing. E.g. career fairs, workshops etc.

We approach all large-scale assignments as a project and apply delivery mechanisms such as milestones, outcomes, and success measures to monitor and report progress.

The technology supporting our career coaching has been selected to ensure rapid implementation, secure participant access, and coaching delivery.

The primary platform is a suite of Microsoft 365 applications and tools with additional technology to support client management, coaching and reporting.

All data is stored in the cloud using Microsoft multifactor authentication for secure access.

All data is backed up to a secure host data facility.

What is your post-implementation support? Are there costs to this or is the up-front cost inclusive of additional support?

Post-implementation support is based on client requirements and is tailored to ensure milestones and outcomes are achieved during and beyond our engagement.

Our coaches are available during normal business hours, and we have technology support to address any issues if they arise.

We are always available to discuss key learnings, additional support.

The fees for this may be included upfront or as required during the post-implementation phases.

Would you be able to provide example customers/ organisations who would be willing to allow site-visits for potential customers to view a demonstration of the product or service in action?

We will provide relevant reference customers following a briefing by the prospective client where they will share their situation, desired outcomes, and challenges. We believe the reference customer(s) should be relatable to the needs of the prospective client.

We also regard this important step in the due diligence process as an opportunity to make introductions and where appropriate share key learnings that we can each adopt during the design and delivery phases to ensure we deliver continuous improvement for the client and our own solution delivery.

Posted on 24 August 2023


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